Mack Trucks today unveiled a bold new brand identity during the 2014 CONEXPO-CON/AGG event in Las Vegas. A central element of the new brand expression is a sleeker, more modern logo, featuring the iconic Mack Bulldog symbol poised confidently above the Mack word mark, shining a light on elements that have always been core to the brand and present on the product. At the same time, the new mark is an expression of Mack’s present-day, forward-thinking approach to the heavy-duty truck industry and customer.
[youtube http://www.youtube.com/watch?v=xAgDmL2oYRA&w=560&h=315]
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