,,To all Mack staff and dealers ,
Following the release of the Mack Brand Revitalisation in the USA we are pleased to provide an insight into our local adaptation of this for our Australian and New Zealand markets.
In the previous films you would remember that Dean spoke about Mack being the “American Truck you can count on”, and this brand promise stands for us here in Australia as well. However we have identified that we wanted to somehow differentiate ourselves, our truck models, and our unique Australian conditions with a symbol that we would all recognise as our own.
With that in mind we would like to preview for you today our localised Mack symbol that with be used to represent our distinctive models that are only available from our production facility in Australia. We are working through the guidelines for the use of this symbol, which we will have to you in the coming months.
This is an exciting opportunity for us to be able to recognise our localised approached with its own logo. Please see attached the representation.
Don’t forget…. we are Mack, and we were Born Ready!!!”
The letter is signed by the Mack Trucks Brand manager in Australia.