Daimlers step to actively produce and sell trucks of an entirely new brand in India has proved successful. In just eighteen months time Daimler has sold 10.000 trucks on the Indian market.
This market is being dominated by two brands, Tata and Ashok Leyland. Together they have a marketshare of just over eighty percent. Number three is Eicher trucks with some 17% marketshare. Compared to that, the achievement of BharatBenz looks bleak. However, this truck brand is very young and shows promising potential. The BharatBenz trucks are available from nine to 49 tonnes GVW. Daimler uses Fuso technology for the lighter, and Mercedes-technology for heavier BharatBenz trucks.
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